DiLEmmA: HaRLEy'S AnGeLS

oPtioN: ACQUISITION APPROACH

Harley Davidson could introduce a new range of sports bikes, because it would help to innovate and rejuvenate the image; so, it will have higher sales, especially in the young. The problem is that Buel is not known, but could solve itself with an investment in advertisement and promotions.

In Addition, the company need to penetrate in many countries and an opportunity could be in China because there are many people (over population) and use bikes descrease the polution. In my opinion, I think that is would improve the sales in the company and could be improve the environment of the country.