MONEY CAN BUY YOU LOVE
THE NEW CONSUMERS
THE CONSUMERS ARE BUSIER, MORE DISTRACTED AN HAVE MORE MEDIA TO CHOOSE FROM. THEY ARE VERY EXPERIENCED PEOPLE. ALSO THEY ARE MORE CYNICAL THAN EVER ABOUT MARKETING AND LESS RESPONSIVE TO MESSAGES TO BUY.
GUILTY
THE TEXT IN THE FIRST PARAGRAPH SAYS: BRAND ARE ACCUSED OF ALL SORTS OF EVILS, FROM THREATENING OUR HEALTH AND DESTROYING OUR ENVORONMENT TO CORRUPSTING OUR CHILDREN.
THE CASE AGAINST BRANDS
MARKETERS HAVE TO TAKE SOME OF THE BLAME. WHILE CONSUMERS HAVE CHANGED BEYOND RECOGNITION, MARKETING HAS NOT.
THE IMPORTANCE OF BRANDS
THE TEXT TALK ABOUT: IN THE NEW GLOBAL ECOMOMY, BRANDS REPRESENT A HUGE PORTION OF THE VALUE OF A COMPANY AND, INCREASINGLY, ITS BIGGEST SOURCE OF PROFITS.
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