READING

NIKE'S
GODDESS

I understood that NIKE was a masculine company that was controlled by the founders, then some people inside the company began with ideas about inspiration toward women.

The designers dangered problems because was very difficult to communicate with women, since the designers were "male", after NIKE's footwear weren't coordinated with the shoes, however the clothes was better in fashion.

Finally, Jackie Thomas, NIKE's US brand mkt director for women, changed the idea for women feel comfortable with the brand. The changes minds inside the company mean the success for NIKE GODDESS.