MINI COOPER, TOYOTA AND FORD

TOYOTA IS CHEAPER THAN MINI COOPER, BUT FORD IS THE LEAST EXPENSIVE.

MINI COOPER IS THE MOST MODERN AND THE MOST LUXURIOUS.

TOYOTA AND MINI COOPER ARE MORE COLORFUL THAN FORD, BECAUSE THE COLORS ARE METALLICS (MORE BRILLIANT).

I THINK THAT FORD IS THE MOST COMFORTABLE, BECAUSE THE SEATS ARE SPACIOUS (WIDE).

MINI COOPER IS FOR YOUNG PEOPLE OR ADVENTUROUS PEOPLE THAT LIKE THEM THE ADRENALINE.

TOYOTA IS FOR PEOPLE THAT LIKE THEM BE IN FASHION. IT IS PRACTICAL AND THE DESIGN IS SOPHISTICATED.

IN MY OPINION FORD IS THE MOST ELEGANT, IT HAS EXCELLENT ENGINEERING, FOR THIS REASON OS MORE RELIABLE THAN OTHER CARS.

rEadiNg

THE NEW GLOBAL SHIFT

THE NEXT ROUND OF GLOBALIZATION IS UNDER WAY. WHO WILL THE BIG WINNERS BE?

THE TEXT TALK ABOUT THE GLOBALIZATION IS VERY IMPORTANT AROUND THE WORLD, THE DEVELOPMENT OF MANY COUNTRIES DEPEND OF THE GLOBALIZATION, SINCE SOME COMPANIES TRANSFER OF MANUFACTURING JOBS, FOR EXAMPLE: INDIA THAT IS THE COUNTRY WITH IT OUTSOURCING, IN ADDITION INDIA NOWADAYS IS PRODUCTIVE AND ITS ESSENTIAL BECAUSE REDUCE AND IMPROVE THE ECONOMY AS THE HABITANTS AS THE COMPANIES.

IN MY OPINION, IF MEXICO INCREASED IT OUTSOURCING, THE COMPANIES WOULD BE MORE PRODUCTIVES AND EFFICIENTS.

rEadiNg

MONEY CAN BUY YOU LOVE

THE NEW CONSUMERS

THE CONSUMERS ARE BUSIER, MORE DISTRACTED AN HAVE MORE MEDIA TO CHOOSE FROM. THEY ARE VERY EXPERIENCED PEOPLE. ALSO THEY ARE MORE CYNICAL THAN EVER ABOUT MARKETING AND LESS RESPONSIVE TO MESSAGES TO BUY.

GUILTY

THE TEXT IN THE FIRST PARAGRAPH SAYS: BRAND ARE ACCUSED OF ALL SORTS OF EVILS, FROM THREATENING OUR HEALTH AND DESTROYING OUR ENVORONMENT TO CORRUPSTING OUR CHILDREN.

THE CASE AGAINST BRANDS

MARKETERS HAVE TO TAKE SOME OF THE BLAME. WHILE CONSUMERS HAVE CHANGED BEYOND RECOGNITION, MARKETING HAS NOT.

THE IMPORTANCE OF BRANDS

THE TEXT TALK ABOUT: IN THE NEW GLOBAL ECOMOMY, BRANDS REPRESENT A HUGE PORTION OF THE VALUE OF A COMPANY AND, INCREASINGLY, ITS BIGGEST SOURCE OF PROFITS.

qUAlitY

Quality is a process that involves all members of a company in order to make products or/and services without mistakes following norms and standards. All this will give improvement in satisfaction to the final customers.

vOcaBULAry//// gLOSARy UNIT 5

DEVELOPMENT

PROSPERITY OR PRESERVATION?

LOAN: A loan is a type of debt. This article focuses exclusively on monetary loans, although, in practice, any material object might be lent. Like all debt instruments, a loan entails the redistribution of financial assets over time, between the lender and the borrower.

RESERVE: Is the amount of something kept for future use. Is an amount of money for some profits.

WEALTH. Is an amount of money or possessions owned by an individual, organization or country.

FUEL: Is any material that is burned or altered in order to obtain energy. Fuel releases its energy either through a chemical reaction means, such as combustion, or nuclear means, such as nuclear fission or nuclear fusion.

AWARD: An award is something given to a person or a group of people to recognize excellence in a certain field; a certificate of excellent.

DiLEmmA: HaRLEy'S AnGeLS

oPtioN: ACQUISITION APPROACH

Harley Davidson could introduce a new range of sports bikes, because it would help to innovate and rejuvenate the image; so, it will have higher sales, especially in the young. The problem is that Buel is not known, but could solve itself with an investment in advertisement and promotions.

In Addition, the company need to penetrate in many countries and an opportunity could be in China because there are many people (over population) and use bikes descrease the polution. In my opinion, I think that is would improve the sales in the company and could be improve the environment of the country.

ReADiNG EXEcUTIvE pAY

THE REWARDS OF FAILURE

I didn't understand about the text, but I think that when the people fail, they can to learn and turn into men a women with success.

The shareholders believe that the pay in CEO should be lower, I could think that the shareholders and the staff need a remuneration for their performance. Usually when teh people is successful think that always will have a paid; however the people rarely have a reward, it can motivate to work or could discourage them, well this is in my opinion.

pREfiXES aND SuFiXEs

Most words used in the English language today were not originally English. These words were borrowed (taken) from other languages. The majority of English words have Latin or Greek origins.

An English word can consist of three parts: the root, a prefix and a suffix. The root is the part of the word that contains the basic meaning (definition) of the word. The root is the base element of the word. A prefix is a word element that is placed in front of a root. A prefix changes the word's meaning or makes a new word. A suffix is a word element that is placed after the root. The suffix changes the word's meaning as well as its function (use). Prefixes and suffixes are called affixes because they are attached to a root.

pREfiXES aND SuFiXEs

PREFIXES

FORMAL- INFORMAL
POLITE- IMPOLITE
FRIENDLY-UNFRIENDLY
EFFICIENT- INEFFICIENT
IMPORTANT. UNIMPORTANT
RESPECTFUL-UNRESPECTFUL
PATIENT-IMPATIENT
CONTINUE-DISCONTINUE
ADVANTAGE-DISADVANTAGE
PURE-IMPURE-IMPURITY
AGREE-DISAGREE-DISAGREEMENT
COMFORT-DISCOMFORT
INFECT-DISINFECT-DISINFECTANT
ACTIVITY-INACTIVITY-INACTIVE
CONVENIENT-INCONVENT-INCONVENIENCE
COVER-DISCOVER-DISCOVERY
CREDULOUS-INCREDULOUS-INCREDULITY-INCREDIBLE
APPROPIATE-INAPPROPIATE
HONEST-DISHONEST-DISHONESTY

SUFIXES

INNOVATE-INNOVATION-INNOVATIVE-INNOVATOR
INSPIRE-INSPIRATIONAL-INSPIRATION
INSTITUTION-INSTITUTIONAL-INSTITUTIONALIZE
TRADITION-TRADITIONAL
PROFIT-PROFITABLE
BEAUTY-BEATIFUL
IMAGINATION-IMAGINATIVE-IMAGINE
SUCCESS-SUCCESSFUL
ACCIDENT-ACCIDENTAL
CARE-CAREFUL
FASHION-FASHIONABLE
REASON-REASONABLE
ECONOMY-ECONOMICAL
CREATE-CREATIVE-CREATIVITY
COMPETITION-COMPETITIVE-COMPETITORS

mOUnTAin BiKE

MARS CYCLE

It's suitable for children from the age of ten upwards. Is available in three colour combinations: blue with green, red with yellow and purple with white. The mountain bike is faster than the racing bike.

The advanced design of the MARS CYCLE makes it easy to use. This same design makes it more reliable than others bikes.

SpeCiaL feAtUreS

• Practical

• Dynamic
  
• Quality
  
• Excellent engineering
  
• Is fun and appealing specially for boys

PaNTHeR

bESt fRIEndS

READING

NIKE'S
GODDESS

I understood that NIKE was a masculine company that was controlled by the founders, then some people inside the company began with ideas about inspiration toward women.

The designers dangered problems because was very difficult to communicate with women, since the designers were "male", after NIKE's footwear weren't coordinated with the shoes, however the clothes was better in fashion.

Finally, Jackie Thomas, NIKE's US brand mkt director for women, changed the idea for women feel comfortable with the brand. The changes minds inside the company mean the success for NIKE GODDESS.

THE NIKE STRATEGY

SWOT

STRENGTHS

• Leader in sports marketing


• Pitched the design to retailers as stores within stores


• The apparel group was better as keeping up within fashion trends

WEAKNESSES

• Began as concept for a women-only store


• The footwear designers worked for a big period


• The products were design for men and the women's products looked male

OPPORTUNITIES

• Redefine and re-energise their entire brand


• Double its sales to women by the end of the decade


• The stores have comforting feel of a woman's own home

THREATS

• The clothes weren't co-ordinated with the shoes


• Competition: Air Jordan and Skechers


• The changes could be negatives, mainly for women, because the designers didn't know how communicate with female customers

VOCABULARY

STRATEGY


THE BIG PICTURE

HUMAN RESOURCES: The department in a company taht deals with recruitment, training and helping employees.

STRATEGY: A plan for achieving a goal; the best way for a company to develop in the future.

THREAT: A potential danger to the interest of a company.

LAUNCH: To make a new product available for sale for the first time.

DEVELOPMENT: The growth or improvement of a business, industry or economy.

TECHNOLOGY: Knowledge dealing with scientific or industrial methods and the use of these methods in industry.

FEAR AND MANAGEMENT

READ THE TEXT AGAIN. ARE THESE STATEMENTS TRUE OR FALSE?



A photographer witnessed the manager kicking David Beckham.
FALSE


The manager lost his temper because the team lost the match.
TRUE


Management tactics are easier to identify in business than in sport. FALSE


Patterson encouraged his employees to make themselves indispensable. FALSE


When business is good, fear is used less a management tactic.
TRUE


Fear may help some people to reach their targets.
TRUE


Both company employees and artists share the same fear of failure. TRUE

READING 2

Fear and management

WHEN TO TERRORISE TALENT

The text talk about tecniques of motivation that some companies teach with your employees.


Sometimes the fear can become a barrier to takin risks, because the staff could have terror by the supervisor or some executive.


In my opinion the people work if your boss put pression, the employees will feel that someone supervised your job, but they can feel inhibit.


Is essential tohave meetings in the companies and that relationships with subordinates can be productives.

DILEMMA

THE VIRTUE OF NECESSITY

FROM: MARIELA LÓPEZ H.

TO: TRANSAL COMPANY

SENT: AUGUST 26, 2008

Thank you for your mail. I have checked the options and, in my opinion Safety Charity Challenger is the best option for the future of Transal, because the community is expert in this work, also is advantage as the company as the community charity.

If the Safety Charity help to solve this problem quickly and if is efficient then transal could give a high payment for the service and it will serve in that the company can recommend to the community. I think that the results could be inmediate and trustworthy.

Yours Sincerely

Mariela López

Production Manager

DILEMMA

DILEMMA: THE VIRTUE OF NECESSITY

VOCABULARY

ASSETS: is an item, or property, for example: machinery, buildings, houses etc.

SHAREHOLDER: Is a person who invest in a company and buys and sells parts of the company.

MERGER: Is a fusion of two companies. When two companies became one.

FREELANCER: Someone who works for different companies, but is not employed by one.

WHOLESALE: Sales in large quantity

THREAT: Danger to the interest of a company

READING

A MATTER OF CHOICE

The text talk about choice that the consumers, producers and shareholders could have as in the present as in the future. The text says that some corporations of the US were hierarchical standardised products, but with the time this have changed, so answer the question: Where is the modern company heading?

Also is important the technology and globalisation because it could give more opportunities for the companies; on the other hand the corporations compete in production, quality, price, service and advertisement.

BEC

Business English Certificates (BEC)

The Business English Certificates (BEC) are internationally recognised qualifications that shows employers your skills for using English in the workplace.

BEC is an ideal English language exam if you are preparing for a career in business. There are three different levels of BEC: BEC Preliminary, BEC Vantage and BEC Higher.

BEC can help you show that you have learned English to an appropriate standard and can use it in a business context.

More than ever, a good knowledge of English is needed to succeed in international business and commerce. If you can show you have relevant language skills, you'll have a great advantage in the jobs market and much greater flexibility if you want to work abroad.

BEC is officially recognised by more than a thousand educational organisations, employers, ministries, government bodies and professional organisations throughout the world as a suitable qualification for business use.

WRITING BEC

TO: ALL STAFF
DATE: 25 th APRIL
SUBJECT: URGENT MEETING

Production Deparment:

I wish to inform you that the meeting will be held on saturday 26 th apriñ at 9: 00 am, in the Production Manager's office. It is very urgent and all staff have to attend, because the purpose is to manufacture new electronic goods with the best quality; Research and Development Department started to work in this products. You must be punctual.

Yours sincerely

Mariela López

Conference Organiser

DOSSIER 5

From April 1 to April 8, 2008

ACTIVITIES

In this week we started with the Unit 13 “Productivity”, and the topics that we learned were:

© Adjectives and verbs, I studied the examples and I observed the difference between everyone and the rules. We completed a text with adverbs formed of adjectives.
© We worked with Modals of obligation
© Also we did a diagram about Just in time Production
© We completed a table with Noun, Person and Verb for example: production, product and produce.

Finally, we worked in groups, talked about a dilemma “Service not included” and we discuss the options, so we chose the best solution for the problem in a Company.

DOSSIER 4

From March 24 to March 31

ACTIVITIES

In these days we worked with the Unit 12 “Service” A complaint is a gift. We talked about Customer satisfaction and customer service, this is very importante because we can offer higher quality in the products or services, answer questions, we must be polite and it will cause that the company have a good reputation.

We read an article, and we answered the questions. I learned new synonyms; collocations and the teacher explained the Conditionals. I think that the topics were very interesting.

WRITTING 2

UNIT 13
PRODUCTIVITY

MEMO

SUBJECT: Productivity and quality-control problems

It has come to me notice that productivity has fallen an the last three months. We need to increase it by 5% over the next quarter to be able to compete with our competitors.

In addition, we have had a number of compalints recently. Customers were returning components because of poor quality. When did you last review your quality-control procedures?

Please let me know your thoughts on these points.


MEMO

To: CEO company
From: Mariela López H., Production Manager
Subject: Productivity and quality-control problems
Date: 12th April

We have had production problems for the last twelve weeks. The production deparment ordered new machinery but it was not installed correctly. This caused an implementation delay. The problem has been solved now and is possible that the productivity increase by 5% in the next quarter.

The quality-control procedures were reviewed six weeks ago. Three weeks ago we had a staff shortage and this caused quality problems. But we will recruit more staff and the problem will be solve.

WRITTING 1

UNIT 12
SERVICE

I bought a DVD player from your company and it is not working. When I telephoned customer services they said that they would send a replacement but I never arrived.




12th April, 2008

Dear Mrs Marks

I am very sorry that you have a problem with your DVD player. We could either these solutions: a refund or a replacement. if we arrange a refund, it will take two weeks to go into your account. Now, we could send a replacement, but it would receive you in three working days.

Please let me know as soon as possible which option you prefer. If you need any further help with this problem, please call me.

Yours sincerely

Mariela López Hernández

DOSSIER 3

From February 18 to February 22, 2008



ACTIVITIES


In this days we learnt vocabulary for the insurance claims. We described the actions that can be a fraud, as many people make fraudulent claims on their insurance.

In the Unit 11, we read “Fighting fraud” and this article talked about kinds of technology that can be used to identify fraud.


Lastly the teacher explained the Passive. The passive is formed by using the correct tense of the verb to be with the past participle of the verb.


I don’t speak english, the pronuntiation is not easy, but in my opinion is important for the life, specially in the career.

DOSSIER 2

From February 11 to February 15


ACTIVITIES


In the second week we worked with the Unit 10 “Pushing down prices”. We talked about Price trends, and the students explained what kinds of products or services are increasing in price at the moment, also what kinds of products are getting cheaper.

We read an article “Make it cheaper and cheaper” , it talked about big supermarkets can offer food at lower prices because they can buy in large quantities.

The teacher taught us transitive (push down, raise) and intransitive ( go down, rise) verbs and so we chose the correct verbs in a text.

Finally, I learned that we form Present perfect by using the past participle of the verb with has or have.

DOSSIER 1

From February 4 to February 8, 2008


ACTIVITIES


In this first week we started with the Unit 9 “Hard to reach”, and the topics that the teacher taught were:

© Promoting the product, in which the companies use a different methods to promote and sell their products or services.
© We worked with Modals of obligation
© We read an article “Marketing to students”, and we did a dilemma in groups about it.
© Also we completed sentences with new words and phrases from the article.
© We completed a table with Noun, Person and Verb for example: analysis, analyst and analyze.
© I did a homework about When we sell a product and I wrote some rules that teh companies have to follow for sell a product o service.
© A topic very interesting was Making suggestions, because if I’m part of a team is important contribute ideas, besides we can use this phrases every day.

FIGHTING FRAUD

READING 1


1.- HOW MUCH INSURANCE FRAUD COST IN US?
Insurance fraud costs Americans $80 billion a year ( $950 per family).


2.- WHAT TWO KINDS OF TECHNOLOGY CAN BE USED TO IDENTIFY FRAUD?
a) A new lie detector telephone: Layered Voice Analyzer (LVA) measures micro tremors in the voice to determinate the emotional state of speakers.
b) A similar system: Voice Risk Analyzer (VRA), is already in use in the UK and has helped companies to make savings. Highway Insurance is a UK-based auto underwriter that uses the VRA in their fraud detection programs.


3.- HOW MUCH HAS HIGHWAY INSURANCE SAVED AS A RESULT OF USING THIS TECHNOLOGY?
Highway Insurance has saved more than £3 million.




READING 2

1.- E
2.- A
3.- D
4.- B
5.- C

CHART 2

This chart shows the number of trips that in the spring and the summer in 2007 “MXC Airways” carried out.

We can see that Turkey had more trips in spring and summer than other countries. Canada is more visited than Rumania and Nicaragua. Mexico had 24 trips per hour in spring and 27 in summer.

Rumania is the least visited by travelers the last year.

In this chart we can see the increase in the quantity of people that live in Estado de Mexico. The quantities are in millions from 9,815,901 to 15,689,873.

The population increased rapidly in the last years. From 2002 the population has increased 5,873,972. with this information our predictions for next years are that food prices will rise and employment will go up by 4%.

We think that population in 2010 will be 21,471,320 in Estado de Mexico.

WHEN I'M A SELLING PRODUCT...

WHEN I'M A SELLING A PRODUCT... I must be polite and enthusiastic. It is necessary to start with the interview with a phrase that wake up. I must convinced to convince the client, I have to be honest and always say the truth about my product or service, I need to answer all the questions that the customer or client do it. Create a buzz with my voice. I must do demonstrations and if necessary, give a free sample; the demonstrations are to verify that I said. I have to talk with absolute certainty and finally I must respect the time of my client and obviously I need and I must have a clean look. So, the client will trust in my product/service and in my company.